The latest addition to this time-honored tradition is Momo, an online challenge that’s purportedly sort of a combination of the Black Mirror episode “ Shut Up and Dance ” and Blue Whale. UPDATE: YouTube announced that they would no longer allow videos featuring Momo to be monetized - to feature ads before, after or during the clips - even if they come from respected news organizations who are reporting on the phenomenon, which is widely seen to be a hoax.įrom Slender Man to kids eating detergent pods, there’s a long and rich history of creepy internet challenges freaking out parents.
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